At PVH Corp., my team and I created disruptive, informative, and unique branding and packaging solutions for renowned brands such as Calvin Klein, Tommy Hilfiger, Michael Kors, and Van Heusen.

In department store and mid-channel retail settings, where sales associates are scarce, packaging must effectively disrupt while clearly conveying product benefits and innovation. By pushing the boundaries of packaging design, we were able to stand out from the competition and increase sales and market share across challenging retail environments.